Digital Transformation
I replaced manual Excel-based transaction workflows with automated, Salesforce-integrated pipelines.
MIAMI, FL
Mariana
Murzi
Turning technical chaos into systems people actually use.
From marketing and growth to systems, product, and innovation.
Current focus
01 — About
4 years of experience across growth, business innovation & digital product.
I grew from marketing analyst to product and innovation lead by following problems past the obvious answer. Now I connect business, data, systems, and people. I studied marketing at UF, earned an M.S. in Marketing Analytics from UT Austin's McCombs School of Business, and I'm sharpening my technical skills through FIU's M.S. in Information Systems, AI Track.
Product Strategy
I mapped the full client journey and led an end-to-end self-service investment platform from idea to launch.
AI Strategy
I’m building the technical foundation (Python, machine learning, NLP) through my FIU MSIS, so that I can implement an effective AI strategy.
Systems Thinking
I redesigned Salesforce Lead/Account data architecture so every client record tells one traceable story.
Core value: Merchant-innovator — builder, problem-solver, and make-it-happen energy.
02 — EXPERIENCE
Business Innovation & Product Lead
Worked at the intersection of business, technology, and innovation. Directed our self-service investment platform build, leading UX/UI and coordinating an external dev team, while owning the Salesforce data redesign and Excel-to-automation migration.
Growth Marketing Lead
Directed acquisition strategy through external agencies, while owning marketing automation and CRM integration work in partnership with Product and Design.
Marketing Analyst
Led multichannel campaigns across Salesforce Marketing Cloud, GA4, and Meta Ads, and built the testing framework for CRM automation flows.
N3, Part of Accenture
Converted small business leads into accounts bilingually, then trained 10+ associates to do the same.
Costa Farms
Built a competitive analysis and revenue growth model presented to 30+ directors and executives.
NOTABLE PROJECTS
Asana
Researched 25 B2B SaaS companies to shape brand marketing ROI and budget recommendations.
Jon Brumley Texas Venture Labs
Ran customer interviews and market research to define a beauty startup’s target segment.
03 — Education
University of Florida, Warrington College of Business
B.S. Business Administration, Marketing
University of Texas at Austin, McCombs School of Business
M.S. Marketing and Analytics
Florida International University
CurrentM.S. Information Systems, AI Track
04 — Looking for
What I'm looking for next.
I'm not chasing a specific title. I'm looking for a role at the intersection of product, business operations, and AI. I want to keep solving real problems with technology and building tools to make productive teams.
05 — Toolkit
Product & Strategy
AI & Technical
Automation & Data
CRM & Platforms
Languages: English (native) · Spanish (native)
06 — Off the clock
Offline:
Cooking, travel, live music, paint, and quality time with my favorite people.